Joe Caruso

speaker

4,639 appearances 52 recordings 1 series first heard May 2010 last heard Oct 2012

Joe Caruso’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Social Media & Technology - A Moving Target for Franchising · 19 Apr 2012 podcast

We've got next week a show on safety and vigilance, leveraging franchise sales outsourcing, matched

with Mark Kirsch, also with Clay Cook. matched

Then we'll be moving on to Warren Lewis, where he'll be talking about franchise compliance basics and earnings claims. matched

Then on to Ken Prine, litigation and technology in franchising. matched

It's complicated, so maybe Ken will be able to uncomplicate it for us a little bit. matched

Then we'll have Michael Webster talking about the dynamics of winning franchisee-franchisor relationships. matched

And then finally, we'll end the series with a recap of the IFA Legal Symposium, What Do Franchise Lawyers Talk About? matched

Well, I think it really depends if we're talking about from a consumer proposition or from a franchise recruitment proposition. matched

And I'd be curious if Lee has any insights on what franchisors might be doing as a practice in trying to recruit franchisees and maybe some of the things that they need to be careful of in their social media activities with regards to franchise recruitment. matched

Yeah, that's interesting, Lee. matched

I remember back when I was with Hardee's and Carl's Jr. matched

that I actually had to go to a training seminar, and I don't recall the exact title, but it was about the casual use of email and how to guard against it, all of the things that you just described. matched

And it's funny how these concepts... matched

especially related to technology, get reinvented and recycled. matched

Because now we're doing the same thing again within social networking and social media. matched

The same rules still apply. matched

And it's just about people becoming cognizant that the world has changed, but it hasn't changed all that much. matched

The media has changed. matched

So if you yell fire in the movie theater but you do it on Twitter, it's the same thing? matched

Yeah. matched

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