Joe Caruso
speaker
4,639 appearances
52 recordings
1 series
first heard May 2010
last heard Oct 2012
Joe Caruso’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, Lee, we have talked about this a lot.
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You and I have.
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Paul and I have.
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And the FTC has recently, within the last, I think, 12 months, come out and revised it.
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their guides concerning the use of testimonials and endorsements in advertising.
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Why did they feel the need to revise it, the endorsement guide, to include social media?
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Well, Mark is going to talk about franchise brokers and franchise sales outsource companies and how franchisors are using them to recruit franchisees, but more importantly, how they're doing them in a way that mitigates risk for the franchisor and understands that those franchise sellers, even though they're third parties,
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they still are representing that company, and they have to take certain precautions and put protocols in place to ensure that they're compliant with franchising laws.
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And he's going to tell us how to do that.
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Radio.
Yeah, the the the the Legal series is is probably the most fun aspect of of franchise today.
It also presents us with the the greatest amount of of work in preparation because uh
uh our guests are uh are are experts and and they want the content to be uh relevant and and and and informative.
Uh so uh it takes a a higher degree of effort to to really make these shows meaningful for the audience and meaningful for the guests and and it's well worth it.
Well, we've got an action packed plum filled uh series ahead for the audience.
We've got uh uh next week on the nineteenth.
uh with uh lee play social media and technology a moving target for franchising
followed by um
uh safety and vigilance leveraging franchise sales outsourcing with Mark Kirsch.
franchise compliance basics and earnings claims with Warren Lewis.
Showing 1161–1180 of 4,639 · page 59 of 232
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