Joe McCarthy

And that's always one of the first couple of things I get when I'm working with people is,

Like, I'm not a salesperson.

I'm like, well, then you're not trying to make money.

Right.

Like at some point, something has to convert into a sale, a transaction.

So let's talk to the viewers and listeners on that point of, OK, you've got the brand down.

Your messaging is good.

How do you start converting that into traffic or leads or someone that's like, yes, I want to have a conversation with you?

Well, so there's the tactical route and then there's more like the mindset, because like what I heard there in that scenario, for instance, is there's a lot of like mindset things of I don't want to be a salesperson.

I'm not salesy.

So clearly that means that you have to kind of dive into the mindset piece.

I also think it comes down to your offer.

And that's a huge piece of what I help my clients with is like structuring out really solid offers.

And I never come at lead generation as like salesy or scammy or like, hey, I wanna sell you this thing just to make money off of you.

Every single thing I do is a service, right?

Like I'm spending time on this podcast because I'm just serving people.

I'm not here necessarily looking to get business or get a ton of leads or make a ton of money.

I'm just here to serve.

And then by default, people trust me.

They see me as an authority and they wanna work with me.