Joe McCarthy

I really just think I'm a psycho in a way.

I love the game.

I love the hunt.

I love the chasing my potential.

Right.

I feel like God did bless me with.

Yeah.

just abnormal drive to want to achieve things and help people.

But I guess to answer the question, like when I was growing up trying to build my personal brand, I had a lot of struggles with growing it and figuring out my identity and my finding my own voice, confidence.

So

I just wanted to be that light or that point in the future for people to be able to look up to and be like, okay, I just need to follow this guy and just do what he says because I didn't really have that.

I didn't have a specific branding coach necessarily to get me that fast track result.

So I just wanted to be that for other people who are either just getting started with branding or they're in it, but they're not really seeing the results that they want to be seeing.

I love that, dude.

The fact that, and you know that you're unique, right?

Because a lot of people that have somewhat mastered brand try to keep all the sauce to themselves, right?

And then when they go to help other people, it never goes like they plan on it because they've only figured out themselves and they've never worked with others and they never put others first.

And that's why I appreciate you the most because you genuinely do take the time to understand who people are, right?

What's their mission?

What are they actually trying to accomplish?