Joe McCarthy

And you build those plans around that.

And so when I say we have so much to talk through, man, we're at a time now where the algorithms and branding are so important to everyone, whether you're a business, individual, influencer, whatever it is that you're trying to do, social validation is a thing, right?

Like I have this stat where 60% of companies

Research your brand on social and digital before anything else.

They're not going to your website, right?

They're trying to see who you are and your social media is going to tell them just that.

I'd love to get your take on the importance of

of everyone focusing on their brand first.

That stat is accurate.

I also heard that they get paid more.

So the ones that have solid brands, like they're the ones driving that around in the Bentleys, while the ones that don't really have a personal brand, you know, they're in the Honda.

So it's very interesting.

I think just all around having a personal brand, it's like your resume.

It's like your business card.

It's just a way to show people on the front end, hey, these are my values, opinions, beliefs, skills.

You know, this is what I can help with.

So I don't think at this point I need to preach how valuable it is to have a brand.

I think everybody understands.

I think it's more so how do I get started and just like where do I even start or even just like

Maybe they don't know what they want to be posting about.