Joe McCarthy

It's like, OK, people are telling me I need a brand and it's important.

But like, what does that actually mean to you, if that makes sense?

Yeah, absolutely.

So let's talk to people about getting started.

And I'm going to make this little caveat for everybody that's watching or listening.

I don't care how long you've had social, how long you've been building a brand.

If you're listening to this episode, it's because you're at the point where you actually need to get started or restart it, right?

So Joe, for those that are listening, that are like, okay, how do I build this brand?

What are the first two or three things I need to look for?

that you need to get clear on would be who is your target audience?

What are your skill sets?

What can you help them with?

I think a lot of people, they choose a niche, they go super broad, and then they just start posting content because that's what people are telling them to do.

They're like, okay, I'll post once or twice a day because that's what all the gurus are saying.

but they haven't done that deep work or that foundational work to figure out like, who is my target audience?

What are their pain points?

What do they struggle with?

What's that ideal outcome or core desire that they're trying to achieve?

And then even just as a person, right?

I feel like a lot of, I'm seeing at least these days, a lot of people