Joe McCarthy

regurgitating content or like taking quotes and other opinions and other viewpoints and just essentially indoctrinating that into themselves and just posting that on their feed.

So they almost don't have their own voice.

And I felt like that was a big issue with me.

You can even scroll back on my page at Real Jeff McCarthy and you'll see a lot of my first content was just Grant Cardone quotes or Robert Kiyosaki posts or whatnot.

So it's like I didn't have my own voice.

So I think it's also just getting clear on who are you as a person and

Like, what do you stand for?

What are your values?

What are your beliefs?

What are your opinions?

Maybe you are in like a specific industry and you've you've clarified that, OK, I'm gifted at fitness.

So maybe I'm going to dive into that.

What are some things that I agree or disagree with in the fitness space?

What are some misconceptions that I feel like exist that I could talk about?

Because a lot of people, they don't have even like a backbone to speak their truth or speak their opinions.

And I feel like when you are able to do that clearly and you can convey that on your

personal brand, it demands more authority.

So I think that's the, those are the first things you would need to just get clear on is just the foundational things that is boring work.

It's, it's not necessarily scalable work.

Like I could tell you a sexy answer, like, yeah, go spend 500 bucks on ads and then launch an offer and make a ton of money.