Joe McCarthy

But that comes way down the line after you've built the foundational unscalable things first.

And that's what I want people to understand.

All the things that you want to happen with the right work, maybe even with the right guidance of someone like Joe, right, can work, but it doesn't happen tomorrow.

It doesn't happen next week.

Honestly, it's probably not going to happen in 120 days.

But there's some mundane stuff that has to happen that builds credibility.

And honestly, and Joe, I know you know this, like that's what the algorithms look for, too.

Like the algorithm isn't going to take a chance on a wild card.

And like Joe had this very nice quote or this very funny segment.

Let me go push this to five million people.

No, the algorithm is looking at your history as well, too.

And it's like, well, yeah.

Joe's actually never talked about this before.

Only his followers who are actually looking for his content are going to see this.

Talk about how the algorithm works, but some things that you can do for your favor that let the algorithms help.

Simple answer of like, oh, you just need to make sure you structure your content properly, have a good hook and all that stuff.

But I feel like it really comes down to the messaging.

I feel like, again, tying back into the foundational things, if your messaging is really clear and it's on point,

And you're speaking to your audience on such a level where they feel like you're almost like in their heads, like, oh, holy moly, like this guy really understands me.

Like you have to think about what makes you share a piece of content, like what makes you share it to your wife or share it to your story or repost it or save it for later?