Joe McCarthy

Like what makes you do that?

Typically, it's because you really resonate with that piece of content or it's relatable.

or like you can almost feel this level of resonance that it's like this is so good i need to like share it to other people so you need to get clear on your messaging not just because you know we need to have a niche obviously we need to know like what we're posting but also if you do want to get views and you want to go viral right like obviously there's simple things like structuring the content properly and staying consistent posting every week that's always going to help

the algorithm.

But at the end of the day, I've heard recently, at least the most important stat for Instagram are shares and saves.

And so people are not going to share and save your stuff if they don't resonate with it and if the messaging is foggy and unclear.

So the way that you create content that gets out to more people, gets the right people on your social media, gets you more views, more followers, is by nailing that customer language and the messaging and the content.

Love it, brother.

Love it, man.

I've heard you say this before.

I'm going to paraphrase it in my simple-minded approach, right?

Because Joe's the guru.

I can't speak like Joe.

Brand and lead gen often get treated as like two different things.

But actually, they work together hand-in-hand to get the ultimate results and scalability that you want.

Talk to us about the importance of brand and lead gen and why people should be looking at it as a unified thing and not two separate things.

So with the front end brand, which would be like, let's say the social media page.

Again, if you don't have everything tightened up, buttoned up, it doesn't matter what you do with marketing or lead gen.

Like, let's say, for instance, you're trying like here's a scenario that I see all the time.

People will spend a lot of money on outbound marketing or paid ads, but they haven't really refined and really optimized their social media or their personal brand.