Joe McCarthy

So it's like they're spending all this money on marketing or they're doing all this lead generation, but it doesn't convert because you haven't nailed down the brand.

The brand should be the main thing that's like speaking to those ideal clients and

And I have my clients actually structure their social media in a way that where everything is intentional.

Like if you go to my personal brand, everything has a purpose and a place to almost create this hidden funnel to get people to my DMs.

So like you said, I treat it as just like one in the same.

Like I almost treat ads, marketing, lead generation as like fuel to the fire because I already get a good amount of business just organically through my content because I'm posting videos.

valuable information.

It's targeted.

Messaging is on point.

And I have a way to convert those viewers into DMs, DMs into calls, calls into paid clients.

And then once you find something that works with the brand, you put fuel on the fire with paid ads or outreach or whatever marketing tactics you use.

But you can't have like one or the other.

Right.

And I feel like a lot of people that dive into the lead gen, they dive into like trying to get

calls booked or business because that's again what's sexy that's what sells like hey I'm gonna help you book 30 calls this month and then you're gonna make a ton of money when in reality you can't do that unless you have the brand in check so it's all like you can't have one without the other yeah

Here's the real truth about AI.

AI didn't change my businesses because it's cool.

It changed my businesses because it removed friction.

My teams move fast.

Podcast production, media, deals, leadership development.