Joe Shoen
speaker
611 appearances
1 recordings
1 series
first heard Jul 2026
last heard 13 Jul
Joe Shoen’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
But we were able to do it, and now I'm kind of on that same edge myself.
Right.
Okay, what are we going to do?
How are we going to do this?
Well, again, it was very contentious.
Oh.
I think that...
The fact that we succeeded in the end, you know, does that.
And he had a great body of accumulated business knowledge.
He was a writer.
He would write everything down.
and said, well, here's what we're doing and why we're doing it.
Then he'd distribute that.
Well, so I came in here, we had a wealth of this information, literally thousands of pages of it.
So I studied that stuff constantly saying, well, what's the point here?
What lesson did he learn in the third year of business that I need to leapfrog to that and not have to go through that whole learning experience that he did?
Now the business was bigger, we just needed to apply it.
And one of his...
writing says is that no advertising shall be done unless the advertising value of the equipment is maximized okay so we had that situation the equipment looked drab and so a person on my board of directors read the same thing and he came in to me one day and he says i'm telling you now to cancel all yellow page advertising that was our big expenditure we were spending about 30 million a year on advertising in the yellow pages he said cancel it i says
I'll go out of business.
Showing 281–300 of 611 · page 15 of 31
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