Joe Shoen

speaker

611 appearances 1 recordings 1 series first heard Jul 2026 last heard 13 Jul

Joe Shoen’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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So that put me in panic mode.

And Yellow Pages had like a 45-day lead from when you started to when they.

So if I could get this solved in 30 or 40 days, I could present and says, no, we're going to do both.

And that's what we did.

We just maxed out.

It was just everybody.

all day long, every day, one subject, how can we improve this?

And at that time we did focus groups.

You could present things to a group of people.

And first couple of them, they just barfed it back at us and humiliated us.

But then we got it right and they said, well, of course you can do this.

And it was funny because the first one they really liked

was New York and the Statue of Liberty.

And they said, well, that's what U-Haul should be saying.

You're American.

We're Americans.

Of course.

We were a little nervous putting the Statue of Liberty.

Are we claiming it or something?

No, we're not claiming it.

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