Joe Shoen

speaker

611 appearances 1 recordings 1 series first heard Jul 2026 last heard 13 Jul

Joe Shoen’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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EntreLeadership · What Every Business Owner Can Learn From U-Haul's Growth · 13 Jul 2026 podcast

We're celebrating it.

And the customer there in that case, or the focus group people, said, it's exactly the right thing to do.

And we started off on that.

And it's been a wonderful success.

We call it giving back to the community that supports us.

feature cities or states and something kind of oftentimes you don't quite know about, you know, diamond mines in Arkansas, things that are real, but you're not aware of them.

And people enjoy it.

And it's been a wonderful way to distinguish the equipment.

Otherwise,

It's just a bunch of billboards.

But as soon as we did this, it became interesting.

Yes.

People like that and they, you know...

There are people who, if we could, they would like to choose what it says on the truck.

Of course.

But this is impossible.

There's no way.

But the idea is they actually know they're driving and they've got this information on the truck.

We knew people liked that.

But getting it to the exact right thing took us a little bit of work.

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