Joe Shoen

speaker

611 appearances 1 recordings 1 series first heard Jul 2026 last heard 13 Jul

Joe Shoen’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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But it was because...

My board member said, cancel your advertising.

And it put me, I was just terrified, because business must advertise or we'll go out of business.

So that's kind of the story behind that.

Yeah, constraints are what gets your brain going.

My father used to say, you never beat

Either get fat and quit, or you get tired and quit.

That's good.

It's all about quitting.

Don't quit.

And so I take that to heart every day.

What gets you going, of course, is competition or constraints.

And anytime you're in that deal, well, now you start to really sharpen your game.

And who wins is the customer.

Yeah, that's exactly right.

And that's what business is supposed to do, find a better deal for the customer.

So constraints is a big thing that keeps me sharp.

And we have a slogan we appropriated from somebody, which is, you become what you think about.

So I go to the grocery store.

I'm thinking about U-Haul.

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