Joe Shoen

speaker

611 appearances 1 recordings 1 series first heard Jul 2026 last heard 13 Jul

Joe Shoen’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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And so they know you'll stick by them because everything wasn't perfect for 20 years.

And they get a feeling of...

ownership or participation.

We started an employee stock ownership plan 30 years ago, purely for that reason, so people could say they own part of the place.

And if you were at the retail level, as soon as you're vested, we put owner on your name tag.

And you'd be surprised how well that works with the public.

The public will come into a store and see one person with owner.

They'll walk over to that person because they want to deal with somebody who they feel has an interest in their success.

I think the first thing is opening things up so it's not secretive.

Too many small business people think it's a secret.

And not to worry, the person's not going to be competing with you.

Let them see what the business is, and they may find part of it they're interested in.

So I think that's a big part of it.

We do business.

with over 22,000 independent dealers.

And so they have all the trauma and drama, all these different things going.

And it's a wonderful thing to see this.

I had a woman come in about three months ago, and she's out of Minnesota.

She's taking over for her father, who's now 72.

But it was interesting.

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