Joe Wiesenthal
speaker
1,572 appearances
15 recordings
2 series
first heard Sep 2025
last heard 26 Jun
Joe Wiesenthal’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Jun 2026 with 9.
Appearances
But the part that they didn't talk about was that the retailer would be very well informed about the customer.
And that they would be just as savvy and have all kinds of counter tactics to counter the customer's ability to learn about the price.
So let's talk about the quote tomato price because there isn't actually a tomato price because there isn't actually a tomato.
And like we have one kind and here's a box.
And I think there's a few different types of tomatoes just within this one box alone.
So I sort of a two part question.
The first part is how correlated are tomato prices?
Like whether we're talking about like a New Jersey beefsteak tomato or one of these, like generally speaking, is there a sort of stable relationship between tomato prices?
Or do you see like, you know, the big fat red ones might be pricing in a very different trajectory than, say, these multicolor snacking tomatoes?
So then speaking of the high flavor stuff, so it's like, you know, I'm addicted to them.
My children really like them.
Do you see at the farm level, essentially a redistribution of acreage towards the high value, high margin stuff such that they're just not as a percent or just the whole, like not growing as much of like the frankly, like boring tomatoes period that like,
There is just less because I have to imagine the more margins, higher price for some of these that it's like, well, why are we planting the cheap normie tomatoes?
When I was a kid, we didn't know about that.
Yeah, we didn't know about these tomatoes.
There's a Japanese bank called Tomato Bank.
I just learned that, too.
So one of the OK, so you talked about the weather as being a major disruptor, but we know and this is something that else comes up.
We know that another well, there's actually two things that we talk about a lot on the podcast.
One is the cardboard box that this set of tomatoes are in, but then also freight costs and that actual truck and diesel and other things.
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