Joel Libava
speaker
6,315 appearances
19 recordings
1 series
first heard Jul 2009
last heard Dec 2009
Joel Libava’s voice in public audio — every appearance, attributed to the second.
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Appearances
But it is the time for franchisors to, you know, maybe add another field rep or two and get out there and talk to the franchisees and see how you can increase the franchisees' own unit sales.
And there's a lot of ways to do it, you know, whether it's mobile marketing, regular marketing, social marketing.
There's a lot of stuff they can do, a lot of promotional stuff.
And there's also a lot of operational stuff internally where maybe they can cut some expenses and increase the bottom line for their franchisees, which will help the brand.
And when things turn around, these franchisees will be happy and validate well.
That's true.
That's true.
But for some of the larger, larger franchisors, $90 a month,
is it going to really help that much?
I mean, they're looking for, you know, an increase of a million or a million and a half dollars in royalties.
I
You know, it's interesting that, you know, you and I can say what we want on our radio show.
And it is easy for us because we are not franchisors right now.
And it is easy for us to say, you guys and gals need to do this.
But you know what?
Sometimes there's franchisors out there who've been going through some pretty good pain the last 12, maybe 18 months, who are, quite frankly, sick of spending money.
and want to see some franchise sales.
So I can understand the other side of the coin where some of the executives might say, you know what, these guys are full of it.
They're not in the trenches like us.
You know, they haven't spent $60,000, $80,000 in the last year, just on a new initiative, and nothing's happening.
Showing 1421–1440 of 6,315 · page 72 of 316
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