John Bragg
👤 PersonAppearances Over Time
Podcast Appearances
Adapt or die.
It wasn't easy.
The first year we had a complete crop failure, the only one in the history.
We've had poor crops and good crops, but that year we had a disaster.
And that was right after all the factory investment.
Having built a factory and geared it up to run...
2 million pounds and we ran, I don't know, 100,000.
There just was no crop.
We haven't shied away from using debt, although today our balance sheets are in great shape.
But through the years, we've always been, what I would say, almost fully levered.
The food business, we were levered, but we had good assets.
The cash flow wasn't as consistent as you'd like.
But in the cable business, we were buying cable companies all over Atlantic Canada and out west in Ontario.
But
The cash flow was pretty consistent.
You could budget it and see where you were going.
So I wasn't afraid of debt.
And I think that separated me from, you know, the original cable owners.
There were lots of them.
As the industry developed,