John Doherty

The mix of commission to retainers has, uh, has very much changed over the last year.

Um, but basically because we were investing in building out this new platform, changing the business model, it didn't make sense to bring on, um, more pros.

We're, yeah, we've been unprofitable the last two months because of investing, but I mean, we're breaking even pretty much at this point.

We were burning somewhere in the five to seven grand a month range.

I mean, I've run it profitably for the last, this business has been around for four years.

I ran it very profitably for the first three.

So we have, we're basically pulling from our war chest.

Yeah, so we, mostly it's revenue churn.

So for us, since we're actually facilitating the transaction, it's, you know, one client can churn and it means it's $1,000.

And then the next month, one client can churn and it's $10,000.

So we actually look at the revenue churn because we're taking a percentage of all the work that's coming through.

So what's revenue churn?

Pro churn.

Revenue churn is pretty low right now simply because we haven't been, you know, we've been at this point where we're growing the marketplace.

About 30, just to put some rough numbers to about 30% of the projects coming through are kind of one-time audits, right?

So like $2,000, $3,000 for an SEO audit or a PPC audit and the rest are all retainers.

So I guess technically we have 20 to 30% revenue churn every month because we're replacing those individual deliverables.

But that's not, I mean, that doesn't give you the full picture of the marketplace by any means.

Exactly.

And of course, we do what we can to get them to go, you know, to go from being an audit to go into being a retainer.