John Dwyer

speaker

1,014 appearances 1 recordings 1 series first heard Jun 2026 last heard 26 Jun

John Dwyer’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights · McDonald's and KFC Do This Instead of Price Wars | Direct Response Marketing | John Dwyer · 26 Jun 2026 podcast

And when you go onto that

Tab at the top of the home page and you click on that, you could be on there for two hours or three hours going through the case study after case study after case study.

And fortunately, even pre-digital, I kept everything in filing cabinets.

I didn't throw anything away.

I'm not a hoarder of normal stuff, but I was a hoarder of all of my campaigns.

And of course, there were some campaigns that didn't work.

So therefore I didn't put them in the filing cabinet, but all the stuff that worked, I put in the filing cabinet.

And

In fact.

I ended up creating a book that is uh if anyone's listening to this audio, they won't see that humor in this, but I'm holding up a book which is the size of a tabloid newspaper and it's called The Whale Manifesto.

And inside this book is two hundred and fifty something pages of all of the direct response campaigns that have worked like crazy over the years.

So it's an unbelievably valuable coffee table book for anyone who owns a business.

And it's called the Whale Manifesto.

The reason I bring that up is because that does a lot of credibility build for me because, you know, I always say to people, when you become a little older, like I am these days, and you are a baby boomer, then, you know, you'll have people who will come to you and say, Oh, yeah, look, I've got a digital marketing agency and, you know, they're really with it and they're hip and uh they're they're bedded hipster, so therefore they've got to be smart and uh

I always say to them, Well, listen, if your business is on life support and you really need some marketing assistance, let's just pretend that you were on life support and that you needed a heart transplant.

Would you go to the doctor who just came out of medical school and he's 24 and he says to you, Look, I've never done this before, but I'm gonna give it a hell of a shot?

Or would you go to the doctor who's probably been doing it for thirty or forty years and does it in his sleep?

And of course the answer is the latter, of course.

Everyone would choose.

And so it's convenient, of course, for all of us old farts these days to do that.

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