John Dwyer
speaker
1,014 appearances
1 recordings
1 series
first heard Jun 2026
last heard 26 Jun
John Dwyer’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
That's a good message to market match.
So whenever I'm talking about incentive-based marketing, I say to people, make sure that the incentive is matching the target audience.
So if it happened to be
you know, women's wrinkle cream product, then the incentive that you might give them is more health and beauty products.
Okay.
If it was going to be an incentive for children, obviously a happy meal toy.
And what we try and do, I mean, the top three incentives in the world is number one travel.
So it's no surprise, of course, that that's what we're doing with this.
And that this came about by the way, because when I did the Seinfeld campaign, when you got
Jerry Seinfeld doing your ads, it's pretty hard to keep that a secret.
And what happened is a travel company from overseas contacted me and said, Look, we've seen your free holiday campaign for the bank down under because of Seinfeld.
We've got access to unsold hotel rooms around the room, around the world.
Do you want to join with us and we give it to businesses as a incentive, as a happy meal to it?
And I so it's not our idea.
We're marketing it, but it's not our idea.
And I just said hell earlier, this is unbelievable.
believe it or a thousand dollar holiday we can sell for you know fifty dollars.
So therefore I would say to anyone message to market match.
Make sure that if you're going to give something to someone it's going to be suitable to the audience.
Holidays are good because they suit any demographic.
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