John Dwyer

speaker

1,014 appearances 1 recordings 1 series first heard Jun 2026 last heard 26 Jun

John Dwyer’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

newest first · ▶ plays the moment

King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights · McDonald's and KFC Do This Instead of Price Wars | Direct Response Marketing | John Dwyer · 26 Jun 2026 podcast

He wrote a book called The Purple Cow.

And it came about because he and his wife were driving in the country one day and he stopped to just get out and stretch his legs and he said to his wife, Look at all those cows, they all look the same.

Can you imagine if you just painted one of them purple, it would stand out from the rest?

Very similar to my WoW factor philosophy.

And uh his book is called The Purple Cow.

I have mine.

This is it's called the Avalanche Leads Formula.

If anyone wants that for free, just go to bookofwow.com and you get it for free.

So therefore it's called the Avalanche Leads Formula.

And you'll see there's a whole bunch of stuff in there.

And of course, I can't help myself.

I've got to make sure that that guy's on the on the cover as well.

So anyway, in fact, I said to Seinfeld on the second year that we were doing the

three years, he didn't have a website.

I said, Can you imagine all the caps and t shirts you could sell?

And he looked at me like sarcastically and said,

Do I look like I need to sell any capsule T shirts?

I went, Oh, of course that's right.

You got more money than God.

Showing 981–1000 of 1,014 · page 50 of 51