John Gafford

This is actually going somewhere that's good.

So I totally agree with that.

We preach that, you know, religiously within our real estate brokerage.

I mean, our for sale signs actually say on them purpose-driven real estate.

And then instead of having like those riders on the bottom that say, you know, pool or honey, stop the car, that nonsense.

They actually say like the charity that we're donating part of the commission to.

Um, so like right now, a good, good friend of mine, John Hopkins and the Zach Brown band has ALS.

And so all of the, all of the donations we make a portion of the commission that we sell to help his, his charity, which is hop on a cure.

So, uh, to fight ALS.

So I'm a, I'm a huge proponent of that, a huge believer in that.

I think that's wonderful.

And I think a lot of people, I think what happens is there's gotta be a shift, uh,

When you first start out, you're just bootstrapping.

You don't know if what you're doing is going to work.

You're going a million miles an hour with your hair on fire.

And then it starts to become a real business, right?

And then talk to me a little bit about what people should look for in that moment when it starts to become a real business and that shift in mindset that they need to make.

Now, I'm curious about this, obviously, and I'm sure you get asked about it a lot, but

You know, with AI becoming so prominent in everything we do, especially with the professional services that you utilize.

You know, James Swang, the CEO of NVIDIA, the other day, I saw a clip of him.