John Gafford

It's like looking at a kitchen table of a bunch of ingredients and, you know, and saying, I can make plenty of different dishes here, but like, I know, hey, these people haven't eaten all day. I'm making pasta for them, right? Or I don't know what it is. But you know what I mean?

Like, and like in understanding the different audiences and the different platforms and saying, you know, I, I, I need to, so YouTube, for instance, a lot more long form where I believe you can go deep on things, but it's also be engaging. And, and I think that people, people, if they're going to open up YouTube to consume content, they plan on or intend to sit there for a little while.

Like, and like in understanding the different audiences and the different platforms and saying, you know, I, I, I need to, so YouTube, for instance, a lot more long form where I believe you can go deep on things, but it's also be engaging. And, and I think that people, people, if they're going to open up YouTube to consume content, they plan on or intend to sit there for a little while.

Like, and like in understanding the different audiences and the different platforms and saying, you know, I, I, I need to, so YouTube, for instance, a lot more long form where I believe you can go deep on things, but it's also be engaging. And, and I think that people, people, if they're going to open up YouTube to consume content, they plan on or intend to sit there for a little while.

We watch YouTube on our TV, right? And I think you're not pulling up TikTok or Instagram on TV. So I think that that lends itself to more, but the same capture attention, create intrigue still happens the whole thing. Podcast is a very, very laid back atmosphere where you can open it in any way, shape or form.

We watch YouTube on our TV, right? And I think you're not pulling up TikTok or Instagram on TV. So I think that that lends itself to more, but the same capture attention, create intrigue still happens the whole thing. Podcast is a very, very laid back atmosphere where you can open it in any way, shape or form.

We watch YouTube on our TV, right? And I think you're not pulling up TikTok or Instagram on TV. So I think that that lends itself to more, but the same capture attention, create intrigue still happens the whole thing. Podcast is a very, very laid back atmosphere where you can open it in any way, shape or form.

If you have a good platform, you have a good guest and you have something compelling to talk about, they're listening to it in the car for an hour drive. Yeah.

If you have a good platform, you have a good guest and you have something compelling to talk about, they're listening to it in the car for an hour drive. Yeah.

If you have a good platform, you have a good guest and you have something compelling to talk about, they're listening to it in the car for an hour drive. Yeah.

You know what's funny, man? When I first got into this, I did research and I got to meet some guys that were very good in the space, like really good in the space. And they all kind of said the same thing. They said it's very difficult to move people from podcasts to the other mediums because they're just podcasts. People are podcast people and they don't necessarily want to do that.

You know what's funny, man? When I first got into this, I did research and I got to meet some guys that were very good in the space, like really good in the space. And they all kind of said the same thing. They said it's very difficult to move people from podcasts to the other mediums because they're just podcasts. People are podcast people and they don't necessarily want to do that.

You know what's funny, man? When I first got into this, I did research and I got to meet some guys that were very good in the space, like really good in the space. And they all kind of said the same thing. They said it's very difficult to move people from podcasts to the other mediums because they're just podcasts. People are podcast people and they don't necessarily want to do that.

Now, I don't know how much of that is still true today because I think people are consuming things over every medium. But It just it's always been a little bit of a challenge. Now, my next question is this, because this is we're going to get into some stuff that I wrestle with in this space. And I'm curious what you think about it.

Now, I don't know how much of that is still true today because I think people are consuming things over every medium. But It just it's always been a little bit of a challenge. Now, my next question is this, because this is we're going to get into some stuff that I wrestle with in this space. And I'm curious what you think about it.

Now, I don't know how much of that is still true today because I think people are consuming things over every medium. But It just it's always been a little bit of a challenge. Now, my next question is this, because this is we're going to get into some stuff that I wrestle with in this space. And I'm curious what you think about it.

So what says you as a guy that is is the guy behind the guy that gets millions of views and captures so much attention and 30 second increments? Do you think, do you wrestle at all with the morality of the potential damage for doing to the attention span of kids that we talked about? And do you think you are contributing in some way to the dumbing down of America?

So what says you as a guy that is is the guy behind the guy that gets millions of views and captures so much attention and 30 second increments? Do you think, do you wrestle at all with the morality of the potential damage for doing to the attention span of kids that we talked about? And do you think you are contributing in some way to the dumbing down of America?

So what says you as a guy that is is the guy behind the guy that gets millions of views and captures so much attention and 30 second increments? Do you think, do you wrestle at all with the morality of the potential damage for doing to the attention span of kids that we talked about? And do you think you are contributing in some way to the dumbing down of America?

Because I wrestle with this shit. Yeah, it's an amazing question. Yeah, I think it's interesting, right? Because marketing is that in itself, right? And we are a marketing entity and ecosystem, right? Um, mostly. And, uh, yeah, I think, I think as attention spans lesson and which one came first, right. Right. Who knows? Um, but, but I, I, I, I, I've thought about that a lot.