John Gafford

Well, I mean, I think, I think, um, And can you recycle the content? Well, yeah. The biggest thing is to ask like, where are people viewing this? Right. Like, because I would imagine Instagram, like most X, Instagram, Tik TOK are all viewed when you have 20 minute break at work or when you want to escape. Yeah. So that needs to be entertaining. Yeah. called edutainment, right?

Well, I mean, I think, I think, um, And can you recycle the content? Well, yeah. The biggest thing is to ask like, where are people viewing this? Right. Like, because I would imagine Instagram, like most X, Instagram, Tik TOK are all viewed when you have 20 minute break at work or when you want to escape. Yeah. So that needs to be entertaining. Yeah. called edutainment, right?

Well, I mean, I think, I think, um, And can you recycle the content? Well, yeah. The biggest thing is to ask like, where are people viewing this? Right. Like, because I would imagine Instagram, like most X, Instagram, Tik TOK are all viewed when you have 20 minute break at work or when you want to escape. Yeah. So that needs to be entertaining. Yeah. called edutainment, right?

Like how can you just, how can you create something? It can't be dense. It has to be entertaining because somebody's sitting somewhere that got their lunch break, sitting eating their lunch and they're scrolling. They wanna stop and they wanna laugh and escape, right? Typically. Right.

Like how can you just, how can you create something? It can't be dense. It has to be entertaining because somebody's sitting somewhere that got their lunch break, sitting eating their lunch and they're scrolling. They wanna stop and they wanna laugh and escape, right? Typically. Right.

Like how can you just, how can you create something? It can't be dense. It has to be entertaining because somebody's sitting somewhere that got their lunch break, sitting eating their lunch and they're scrolling. They wanna stop and they wanna laugh and escape, right? Typically. Right.

And then it's like, OK, well, you know, then then on X, you have a little bit more honed in niches where, you know, a lot of crypto communities on their finance and business. And like you have all of this stuff where, you know, there's really, really engaging conversation. Wasn't very video centric. Obviously, now they're introducing video in a major way.

And then it's like, OK, well, you know, then then on X, you have a little bit more honed in niches where, you know, a lot of crypto communities on their finance and business. And like you have all of this stuff where, you know, there's really, really engaging conversation. Wasn't very video centric. Obviously, now they're introducing video in a major way.

And then it's like, OK, well, you know, then then on X, you have a little bit more honed in niches where, you know, a lot of crypto communities on their finance and business. And like you have all of this stuff where, you know, there's really, really engaging conversation. Wasn't very video centric. Obviously, now they're introducing video in a major way.

And well, they have been for a while, but really focusing on it. And then TikTok was a younger platform, right? That was, that was bit dance. And that was musically before it was TikTok. And, and that was just, you know, having songs and dancers. We, we work with musically early days cause we had, you know, dance and dance stuff, launch songs, record for record labels on musically.

And well, they have been for a while, but really focusing on it. And then TikTok was a younger platform, right? That was, that was bit dance. And that was musically before it was TikTok. And, and that was just, you know, having songs and dancers. We, we work with musically early days cause we had, you know, dance and dance stuff, launch songs, record for record labels on musically.

And well, they have been for a while, but really focusing on it. And then TikTok was a younger platform, right? That was, that was bit dance. And that was musically before it was TikTok. And, and that was just, you know, having songs and dancers. We, we work with musically early days cause we had, you know, dance and dance stuff, launch songs, record for record labels on musically.

And, and, and, but I think it matters that so, so, you know, somebody has a, you have to make it entertaining, light and engaging. And that's where the magic of the strategy comes in.

And, and, and, but I think it matters that so, so, you know, somebody has a, you have to make it entertaining, light and engaging. And that's where the magic of the strategy comes in.

And, and, and, but I think it matters that so, so, you know, somebody has a, you have to make it entertaining, light and engaging. And that's where the magic of the strategy comes in.

Because I think that, you know, though it is scientific that there's structures to content that works, there's ways of viewing things, there's ways of presenting things, there's ways of shooting things, there's ways of editing things. There's a bunch of like just technical knowledge and best practices. There's also a magic of understanding, you know, what do we have here, right?

Because I think that, you know, though it is scientific that there's structures to content that works, there's ways of viewing things, there's ways of presenting things, there's ways of shooting things, there's ways of editing things. There's a bunch of like just technical knowledge and best practices. There's also a magic of understanding, you know, what do we have here, right?

Because I think that, you know, though it is scientific that there's structures to content that works, there's ways of viewing things, there's ways of presenting things, there's ways of shooting things, there's ways of editing things. There's a bunch of like just technical knowledge and best practices. There's also a magic of understanding, you know, what do we have here, right?

It's like looking at a kitchen table of a bunch of ingredients and, you know, and saying, I can make plenty of different dishes here, but like, I know, hey, these people haven't eaten all day. I'm making pasta for them, right? Or I don't know what it is. But you know what I mean?

It's like looking at a kitchen table of a bunch of ingredients and, you know, and saying, I can make plenty of different dishes here, but like, I know, hey, these people haven't eaten all day. I'm making pasta for them, right? Or I don't know what it is. But you know what I mean?