John Goldman

None of it is in their little computer system where they can push the button and get the right test ordered for you.

So they're totally hamstrung.

So we would just say, hey, we can get you these tests.

And we got a lot of people in the door that way.

But what I've seen now is that high agency people, people that don't settle for second best, people that know they need to be healthy, and people that are fed up with the existing healthcare system, they're already out there, man.

They're buying function health blood tests, superpower blood tests, inside tracker blood tests.

They've got whoops, they've got auras, they've got CGM monitors.

They've tried to get DEXA scans.

They've heard about VO2 max.

They have an idea of what's happening and they've learned all this stuff through influencers, right?

Like Huberman and Atiyah and all these guys that have huge audiences that have been talking about it.

And so they're out there trying their best to put it all together.

But what they've realized is what I realized four years ago is that figuring it all out is a full-time job.

It is a full-time job.

Plus you've got all this data now.

I'm listening to this podcast.

I'm listening to Gary Brekka tell me that drinking normal water is bad for you and that you shouldn't drink coffee in the morning and you need to buy his magic water wand.

And you've got people selling supplements all day long on Twitter.

Like fitness Twitter has turned into nothing but just peptide shill factory basically out there.

And there's just so many people pushing so many things.