The Vault Unlocked
Health Optimization for Business Owners: Why Biohacking Doesn't Work (And What Does)
10 Jun 2026
Transcript generated automatically by AI and may contain errors.
Chapter 1: How does health optimization relate to business success?
Your business will only ever be as optimized as you are. Most founders never hear that. They pour everything into the company and let their own body fall behind. I have lived that. I have been the guy with a closet full of gadgets and no real plan. Today, I sit down with John Goldman, founder of Rebel Health Alliance.
He helps CEOs, founders, and operators cut through the noise, the supplements, the peptides, the Ozempic hype, the $1,000 devices that stop working two weeks after you buy them. We break down what health optimization actually means and what it can do for you in your life. Let's unlock it.
John, welcome to the show. Hey, man. Good to be here. Good to see you. I'm excited to have you here because I know we're usually talking about on the podcast, business, marketing stuff, but we don't rarely ever do health. But I think health is super important because as a business owner, entrepreneur, leader,
Chapter 2: What diagnostics are often overlooked in health assessments?
If you're not healthy inside and out, your business is not healthy. And I can go on to stories and stories about how that's a direct reflection even of my life. But I truly believe health optimization, we know it's a huge thing today in this world. So I'm happy to have you. My goals, just so people are listening, my goals here is I would love to –
really understand because i know you're one of the leading powers in health optimization specifically for ceos and leaders and business owners and athletes but i really would love to see if we can debunk some stuff that i know that's going through some of my head and give some people today real understanding of what does health optimization really mean i have burning desire questions like where did this come from like all of a sudden i look around and it's just health health optimization and now you're hearing all this stuff you're like
I don't know what's real anymore. I don't know what's true. I don't know what to optimize because you can't optimize everything. So as you can tell, I'm excited. Without further ado, John, I'm so excited to have you here. Why don't you start off? Tell us a little bit of who you are and how you even got to this place. Sure.
And before I even get into that, I just want to echo something that you said earlier. I have always said that your business will never be as optimized.
Chapter 3: What historical factors influenced the healthcare system in the U.S.?
Sorry, your business will only be as optimized as you are. Yeah. And I have personal experience. You have personal experience. If I go back in my life and I look at times where business was bad, health was bad. And if I go back and I look at times when business was good, health was good. Now what comes first? I don't know.
I think, I think they go hand in hand and it's about the vibe that you're on and about the energy you're putting out in the world and the focus that you have on yourself. But I can definitely see back in 2008 and nine when like the world was crumbling when I was in real estate development, uh, My health also, same cliff.
It went off the same cliff as the rest of the financial markets in those years. And it was a bad spot. But I know today in working with leaders, CEOs, partner lawyers, investment bankers, wealth managers, doctors, small business owners, construction company owners, executives, software guys, business
I have seen time and time again that the better condition they are in physically and mentally and thus emotionally and mentally as well, their work stuff takes off at the same time. So who am I? I'm John Goldman.
Chapter 4: What is the role of a health fiduciary?
I am the founder and CEO at Rebel Health Alliance. I have always been an entrepreneur. I worked in private equity first. I worked in a hedge fund right out of school, graduate degree. Then I got into real estate, did individual real estate, independent real estate development for like 2000 to like 2008.
And if you're not old enough to know what that means, great financial crash really took out almost everybody I know working in real estate at that time.
And then did some side work, did some nonprofit work, did school turnaround work where like I just jumped into the middle of the charter school universe and helped turn around schools because I came to it from a balance sheet management perspective and personnel management perspective. And we were really successful at that. From there, I got into social media and whatnot. And here I am today.
I woke up in 2022 feeling like crap, man. I said to my friend, I said, dude, are there guys my age who say, they say, I feel better than ever in their late 40s or whatever. And I'm like, those guys are full of it, right? They are lying. There's no way that is possible. And he's like, no, man.
There are definitely people who are 40 and 50 years old who are feeling good today and better than they did yesterday and getting better every single day. And I thought, man, the way I feel every morning when I wake up, if this is it, if this is my peak existence at 46 or 47 and from here it's just declined, the rest of my life is going to suck.
And so I really found motivation because I was feeling bad and I didn't know why I was feeling bad. And again, this is like four or five years ago. And it was before the boom, right? And he introduced me to like functional health blood panels, you know, ultrasounds for your liver, coronary calcium scores for your heart and arteries, DEXA scans for your body composition, VO2 max.
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Chapter 5: What boring fundamentals drive 95% of health results?
He introduced me to this whole world. And in doing these diagnostics with him, I learned words that I'd never heard before in my life. Pre-diabetic. I was pre-diabetic at age 46. I had no idea. I thought I was fine. I had lifted weights my whole life, been an athlete my whole life. Even as an adult, I was a two-time Muay Thai national champion, undefeated amateur Muay Thai kickboxer.
I did CrossFit. I did powerlifting. I played sports in high school. I thought, I was like, all right, I'm in good shape. I'm good. I'm a little fat right now.
Chapter 6: How do popular biohacking trends fit into health optimization?
But I'm probably in generally good health. Man, I had high blood pressure. I had hyperlipidemia, which means my cholesterol was really high. My blood sugars were out of whack. I had fatty liver disease. I was pre-diabetic. My C-reactive protein, which is a condition of your inflammation in your body, was through the roof.
Basically, I was on my way to getting my left foot chopped off, being a diabetic, down the final stages of that. And I had no idea. I just knew I felt like shit. And after going through these diagnostics, the reality was like, just put it right in my face. There's no denying it. There's no looking in the mirror and be like, oh, it's fine. Or, oh, lean out for summer or whatever.
It was right there, black and white. And so through my network, my social media network, you know, I've got a pretty strong following on Twitter. You should follow me there. It's at John Goldman. I knew doctors and I knew trainers and I knew people in the field and biohackers and whatnot. And I cobbled together a team of people to interpret the results that I had.
We crafted a plan and I was kind of in between gigs at that point. So I had time and it was like a full-time gig. What do I do? How do I reduce my visceral fat content? How do I get leaner? How do I improve my VO2 max? How do I get rid of this fat that's wrapped around all my organs and is infiltrated into my liver? How do I get my inflammation down? How do I stop being pre-diabetic?
And in the process of figuring all that out, I began to see a vision for a company that became Rebel Health Alliance. There I was in my 40s, professional, married, kids, entrepreneur.
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Chapter 7: What metrics predict longevity and health outcomes?
And I thought, if other guys out there are anything like me, which I knew a ton of dudes were, and women, then they would love to have a service like this where it's all put together and you don't have to become a health expert and you don't have to spend, you know, I was spending like hours and hours and hours every day trying to figure this out.
After six months of doing the protocols that we established, I was 12% body fat, reduced inflammation, returned my insulin and sugar levels to normal. I was totally leaned out. I was as strong as I'd been. And I completely turned around my health trajectory and put me on an upward path, which I've continued to be on ever since we launched.
So that's the origin story for the business was a personal need that I had and not seeing it out there in 2022, 2021. and then just building the thing. And your audience, you guys talk about business and creation. So you know the joy of having an idea and then manifesting it into reality. And so that's what I've been doing the last four years now.
And I would just even add one extra layer there, the joy of manifesting it, but a joy of manifesting an idea that is also impact in helping so many people and not even just in helping them get better in business or better marketing. I'm talking optimizing the one thing that I truly like money cannot buy, which is your health. Yeah. And just one more thing on that.
Not to get too woo, but it was at that time in my life where I was trying to figure out what to do next with my life. And I had done the private equity, soulless, money-making thing. I'd done hedge fund, did real estate development. I did great work in charter schools. But I wanted to have my life be in perfect alignment. I love exercise. I love working out. I always dreamed.
I'm like, man, I wish I could get paid to work out, you know? And and so I wanted to be in perfect alignment. That's something that was I was interested in. That was good for me. That was good for my family. That was good for my community. That was good for the country. And that would make me money. And I really took time to find that thing. And that's what this thing is.
And because of that, I have endless, boundless energy to fulfill the dream and to build build the company. Where do we begin here? Because, again, there's so much. I keep thinking of the Brian Johnson dude who I'm like, I don't know if he's psycho crazy or if there's a little bit of validity there.
This whole new world of NAD and peptides and then the whole idea of just supplements and supplements aren't good. Oh, you got to have the higher end supplement. Like, what's the difference between that? The $500 supplement, yeah, I'm pretty sure. I'm not sponsored by anyone, so I can say this. The Johnson & Johnson supplement is probably not really that great, filled with fillers.
But there's this whole line of just – we're talking supplements, what you can put in your body. But there's also the whole – now we have the DNA stuff that's happening and what your body should and some people need this. There's people out there literally, and I know it has to be a joke, can't be real. People are saying, you don't actually need water. Water is bad for you.
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Chapter 8: What is the impact of new metabolic drugs on healthcare?
They think it's just for bone density, which it's not. I mean, it does that as well. And none of it is authorized by insurance. None of it is in their little computer system where they can push the button and get the right test ordered for you. So they're totally hamstrung. So we would just say, hey, we can get you these tests. And we got a lot of people in the door that way.
But what I've seen now is that high agency people, people that don't settle for second best, people that know they need to be healthy, and people that are fed up with the existing healthcare system, they're already out there, man. They're buying function health blood tests, superpower blood tests, inside tracker blood tests. They've got whoops, they've got auras, they've got CGM monitors.
They've tried to get DEXA scans. They've heard about VO2 max. They have an idea of what's happening and they've learned all this stuff through influencers, right? Like Huberman and Atiyah and all these guys that have huge audiences that have been talking about it. And so they're out there trying their best to put it all together.
But what they've realized is what I realized four years ago is that figuring it all out is a full-time job. It is a full-time job. Plus you've got all this data now. I'm listening to this podcast. I'm listening to Gary Brekka tell me that drinking normal water is bad for you and that you shouldn't drink coffee in the morning and you need to buy his magic water wand.
And you've got people selling supplements all day long on Twitter. Like fitness Twitter has turned into nothing but just peptide shill factory basically out there. And there's just so many people pushing so many things. You don't have what we call the health fiduciary, the person who's only responsible for looking out for your well-being. And that's where we come in. We don't sell supplements.
We don't sell labs. We don't sell magic water wands. We don't sell good bite therapies. We don't sell, you know, peptides. We don't sell drugs. We don't sell tests or labs or anything at all. We just advise you on what we think is the best stuff for you. And then we put it all together into a plan. I want to get into that. I do want to get into kind of the step.
Again, I don't want to give away everything because I think it's probably your IP, but I definitely want to get into some of the steps that you take that you might think is a little bit different than what you would see out there. Before we go in there, I'm dying to ask some of these questions. As you were saying, you're talking red light bio. I wrote down sauna, cold tubs, peptides.
There's something called nootropics. I don't know anything. Someone gave me a box of $1,000 of these nootropics things. My wife just thinks I'm going out of my mind, right? Psycho buying all this stuff. Coffee, like you just said. Don't drink coffee, drink coffee. Don't drink wine, buy wine. There's so much out there. So let's dive into a little bit about this because...
For me, I'm going to say this, and then you're going to, and then I want you to kind of carry it on for me. From the health that I know, and I, you know, I grew up as an athlete and I know what the 1% did and the 10% and everybody else did when it comes to like kind of training and everything. I've tried all the different types of training regimens.
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