John McNeill

Thanks for having me.

This algorithm got developed over time, basically through the mistakes that we had made.

And we did a lot of time riffing and reflecting on mistakes that we've made.

And the first step of the algorithm comes from a number of experiences.

And that is question every requirement.

Ask if those requirements are a requirement of law, of physics, or safety.

And ask for the name of the person who came up with the requirement.

So you can go interrogate whether that is really true or not.

We were riffing one day on digital sales.

And we had a limited amount of money.

We could only open so many stores.

We'd opened several hundred around the world.

And then we started to brainstorm, could we sell a $100,000 product online, sight unseen?

Like, how would we do that?

And one of the things we always concentrated on was the friction that we would put between ourselves and the customer.

And friction online is measured in clicks.

And Elon asked me, like, how many clicks does it take to buy a Tesla?

And I happen to know, I said 64.

And he said, just for fun, just for kicks, pull out the Domino's app.

Let's figure out how many clicks it takes to buy a pizza.