John Middlekauff

And let's face it, he was hired by the Big Ten because where the money is made now is in television.

So understanding that world and doing those deals is how you generate the revenue.

The PGA Tour hired Brian Rolap, Roger Goodell's number two.

Not because he loved golf.

He didn't even play.

It's because he was in charge of Thursday Night Football.

He was one of the driving forces of that idea.

It's like, this guy knows TV.

This guy knows how to generate revenue.

Let's fucking hire this guy.

You figure out the business side.

Because that is the business.

Television.

And I think there is an element to a lot of people, not the coaches, like I think Dabo Sweeney, Kirby Smart, Dan Lanning, Kenny Dillingham, Sark, they love football.

And I do believe, because all of them, when they first got involved in football, they were not making much money.

They definitely couldn't have dreamed if you would have told them at 25 or 23, whenever they first started coaching, that one day you'd be making this.

They wouldn't have believed you.

I do feel pretty confident about that.

They are in it for the ball.

For coaching, the practices, the building the team, the recruiting.