John Paul DeJoria

speaker

132 appearances 1 recordings 1 series first heard Jan 2018 last heard Jan 2018

John Paul DeJoria’s voice in public audio — every appearance, attributed to the second.

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And they're all good people.

So bless them.

If they got many times what a normal company would get, that's great.

But I encourage everybody just to look for making as good as you can.

And if you don't do with a multiple as well as some of these celebrities did, it's okay.

It's okay.

As long as you made money, you made a profit, you're okay.

You're ahead of the game.

You're okay, sir.

We started ultra-premium tequila.

So as soon as Patron started taking off, all of a sudden people said, oh, my God, out of nowhere, this expensive tequila is doing really good.

So others started going at it.

I think there was about 200 people a few years ago trying to promote their tequilas in the United States.

We're very, very pleased because I believe our closest competitor –

to the best of my knowledge, does just under 500,000 cases a year.

We do 3 million total for the whole company on everything we have.

That is correct.

That's why I say you want the quality where it's so good, they'll want to be in the reordered business.

You've got to stay on top of what is your market.

For us, when you get bigger, many times you get bigger vats, and the product changes a little bit because it's less expensive to make.

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