John Siracusa

And maybe you don't know what that brand is, but like like it is very cohesive.

And this one, it seems I mean, it's kind of interesting that they showed us the interior, not inside a car, because it really does look like an interior floating around in space waiting to be put into the Apple car or something.

Although I will say with the influences, which you're totally right about.

Everyone who works there loves Leica cameras, loves Dieter Rams.

But here's the thing.

At this point in time and in all their careers, Johnny Ive, Mark Newsom, all those people from Apple...

their footprint on history in terms of design is bigger than all of their influences, which is very often the case.

Those influences are important to them, but the imprint they have put on the world with the iPod, the iMac, the iPhone, iOS, that footprint in terms of design influence is bigger than all of their past influences.

So at this point, yes, we see all their influences, but at this point, they are...

Not referencing themselves, but they are essentially setting a template for all the designers in the future who are going to be like, we're going to look at them and say, oh, that reminds me of Johnny Ives design.

It's like, well, you know, Johnny, I was really inspired by Dita Rams and like a camera.

It's like who like it's it's almost absurd to even talk about their influence at this point because their particular personal tastes and little brain itches.

are the only things that matter because they have so much money and power.

It boggles my mind that Ferrari even let them do this to their cars because they said, we're going to contract the best designers in the world.

And then it's almost like they were intimidated and didn't feel like they could push back and say, you're going to put a rounded rectangle behind this steering wheel and then an iPad on the dashboard and...

It looks like a Fiat.

Shh, it's Johnny Ive.

We paid him how many billions of dollars for this?

Look at the books he gave us.

He gave us a stack of books.