John Siracusa

rgb mini led lcdt i was like it's ridiculous it's so confusing sqd super quantum all right what's worse for naming tv display technology or usb standards tv display because in tv displays every single manufacturer has their own branded version of what the actual generic technology is called and usb didn't do that

they're doing a really good job keeping under wraps well like he's taking over design but he's not really taking over design like no org chart change it was just like that cook is essentially parachuting him in and say just check out the design stuff

and like it's not changing any of the reporting arrangements is so like, this is a government saying like, you know, Oh, well it would, it would affirm his rising star status, blah, blah, blah.

Like that's just government guessing what the reasoning might be.

But if it's true that the reporting structure has not changed, but instead he's sort of like being an executive sponsor or whatever, it does really seem like just kind of, Oh, I, again, I'm not sure if I believe that it's like Tim Cook thinks Tarnas needs some experience dealing with design, but maybe he does.

But either way, as we'll see with some news later in this section, um,

It does seem like that if Ternus is the leading contender for to be Cook's successor, that does maybe he's wishful thinking that perhaps design is an area that he may want to turn his attention to and that even Tim Cook can possibly see that at this point.

I don't know.

Just speculating.

Yeah, I mean, he's not expected to do that, but at a certain point, as you go down the org chart, you have to get to someone who knows design.

It's fine for the CEO not to know design.

Okay, maybe the next person now not to know design, but eventually it's like, okay, but who in the company is in charge and also...

As a designer, at least Johnny Ive was that and Alan Dye was even that.

But Jeff Williams was not that.

Tim Cook is definitely not that.

LeMay.

Yeah.

Even if he's not coming up to CEO, this kind of dynamic happens frequently in big organizations and is one of the skills that is actually important to have when you're a higher up and are like a CEO, which is.

recognizing, maybe too late, but whatever, better late than never, recognizing what parts of your company are having problems or potentially having problems.

Where are we weak?