John Siracusa

What are we not doing well?

What dangers lurk out there?

What are the risks, right?

And obviously, if you're slow in the draw, it takes you a while to realize this, and sometimes you know there are problems, but there's like, you know... I think, for example, with the keyboards and laptops with no ports or whatever, I think the company more or less knew there was a problem there, but...

solving it.

You're not going to tell Johnny if you can't have a thin keyboard and then you're not going to tell the engineer organization that they need to stop trying to make the thin keyboard because they're not doing.

It's like you kind of stuck where you're like, I don't want to make these people angry because I actually want Johnny to stay because I need him to build Apple Park or whatever the hell like it's it's it's a difficult situation.

But like knowing that you have some weak area, what you do as a CEO or vice president or whatever is you look down the org chart and you find the person that you think is

This person knows what they're doing.

This is a competent person.

I need someone to come in here to this other part of the org and fix this crap.

And so they find somebody who's like, you, you are in charge of X and X is doing great.

And you did a great job with X. Can you also look at Y?

Because Y sucks.

And they'll tell that person, in addition to your current responsibilities, take some time and go over there and fix that part of the org.

And, you know, sometimes that works and sometimes it doesn't.

Sometimes you pick the wrong person or whatever.

But again, even if Ternus wasn't going to become CEO, just simply having him say, like, you were in charge of this part of our company that's done great.

Over here, I'm hearing, years too late, that we're not doing great on design.

broadly speaking i'm not going to put you in charge of design because you're not a designer but can you go over there and like just fix stuff and figure like just figure it out and just like make it better and we again we don't have privy to you know we don't know what's going inside the company we don't know if he's just started doing this this year or whatever but like as marco said from the outside it sure looks like