John Vantyne
speaker
489 appearances
4 recordings
1 series
first heard Jan 2026
last heard 30 Jan
John Vantyne’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
Look at the different content types that we're creating on our platform as well as on these other social platforms and look at how they manifest within the makeup of the search results.
Like this is what's actually happening today.
This is what's working today.
Here are where the eyeballs are, and here where the clicks are coming from, to the best that we can say.
As you know, there's no tool that tells us how many clicks are coming from AIOs versus Google.
And I don't see
without changing anytime soon.
But we have some solid assumptions that we can make.
We have some tools that help fill in those gaps a little bit.
That is what I'm sharing with leadership.
It's not, I try not to get too caught up in like what we, you know, MCP and optimizing for a genetic search and all that, which I do think it's important.
You should plant those seeds, but like
Are users really doing that stuff today?
I'm not seeing a whole lot of evidence that they are.
And so you got to cover those bases and keep an eye on it.
But like what's working today for us?
And this is maybe a separate topic.
Like, we're still seeing a lot of traditional organic search traffic.
We have not been hammered the way some of our competitors have.
I have some solid theories around why that is, but like if that's working today, why would I put all that away and like try to optimize for like deep seeker perplexity?
Showing 181–200 of 489 · page 10 of 25
← Previous
Next →