John Vantyne
speaker
489 appearances
4 recordings
1 series
first heard Jan 2026
last heard 30 Jan
John Vantyne’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
So I don't want to go too far down that road.
But the way that I navigate that is, you know, I remind them that we're focused on what matters.
I back these conversations with data that shows them that like, okay, traffic is not exploding the way that it was two years ago.
But here is what look at the trajectory of our competitors traffic.
The ones that went after every topic under the sun that were chasing the search volume, like they're down significantly and they're continuing.
Like they're down.
to bleed traffic and we're not.
So what we're doing still works.
And like
My hope is that
Pointing that out will give them the confidence that I know what I'm talking about and that me and my team are like serving the company well from an SEO perspective, that we're focused on the right things and we're building the right stuff that resonates with users.
Because all of the signals that we have internally suggest that we are.
Yeah, I think the answer to both of those those those two points that you made at the end there is the same.
And so first of all, I'll say the acronym hasn't changed.
I'm still using SEO.
I don't plan on changing that, but maybe the E stands for everywhere instead of engine, right?
But I think the underlying like philosophy is that
Search volume is not going away.
Like, there are not less problems to be solved or less questions to be answered in 2026 than there were in 2023 when you know before all this generative stuff started.
Like the number of humans that are walking around with with health problems has not changed.
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