John Vantyne

speaker

489 appearances 4 recordings 1 series first heard Jan 2026 last heard 30 Jan

John Vantyne’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Impact in a Product-Driven Enterprise · 27 Jan 2026 podcast

And it's like, cool, yeah, you're in the store now.

It's not like building a an app on iOS.

Uh, but I think we all need to be thinking about this stuff.

And I think there's probably one winner in each space.

So I think it's sort of maybe.

There's a race there too.

So I I would hope that most like in house SEO teams are thinking about this if they have a product that could feasibly exist in that capacity.

Yeah, you know, I wish I was better qualified to answer that question.

I I don't have an engineering background.

So like I I I like am so proud of the people that I get to work with to know how to build this stuff.

I don't have any expertise there, but I do know that.

You it's hard to partner on this sort of thing if you're not like in the trenches with those people.

Right.

And so it like in the case of Good Racks, I think it's really important that SEO sits right alongside those people and they're in the same ceremonies and they're they're roadmapping together and they're specing together and they're writing literally writing tickets together and they're in stand up together.

Like that's how this happens and that's how it happens in sort of an SEO friendly way, as it were.

Um and again, I don't mean to criticize any

Any organization where SEO sits in marketing, I'm sure there are some world class SEO teams that are just crushing it in marketing.

But I don't know how often marketing is like sitting right next to the engineers that are working with V S DKs for an open AI and the are actually like building apps and taking on sort of these like I don't want to say skunk works, but these new and emerging projects.

Like I don't know if that's happening on an engineering team that's embedded in marketing.

Yeah.

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