John Vantyne
speaker
489 appearances
4 recordings
1 series
first heard Jan 2026
last heard 30 Jan
John Vantyne’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
I don't think this has really changed with generative search.
Maybe maybe we could riff on that a bit, but my take is that it's it's still just traffic, right?
Oh.
Was was the was the article getting traffic in Q one?
What does it look like in Q2?
Did it fall off a cliff?
You probably need to change it.
It probably fell off a cliff for a reason, right?
Like who took its place?
Go back and update the content.
I mean
C without getting too into it, content updates are so powerful.
It is amazing consistently how just going in and changing a few things to make sure that the latest information is in there can can cause not just a return to traffic, but also like even more traffic than the article ever saw before.
So just look at the content and have tools that will ping you when something falls off.
Oh my God, this is easy.
The most overlooked messages.
Are our users actually using these tools?
Usually I feel like as SEOs, we have this tendency to jump to the answer and jump to the action without thinking about like the the question behind the action.
Like
First of all, our users use are are the are our people, are our customers using Chat GPT, right?
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