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Johnny Bufferhat

๐Ÿ‘ค Speaker
225 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

I mean, the process began in December.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And so that was, it was a crazy raise, really.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

There was a lot of interest.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

In November, we had seen the incubation.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

One of the cool things about events is, and you can see it with Eventbrite, you invite

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

You invite a thousand people to an event, right?

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

A thousand people will see the Eventbrite logo, get excited, and if they have a great experience, they'll say, when I run my next event, maybe I'll use Eventbrite.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

I've seen that before.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

Now, on the other end of the funnel, though, going to a physical event is complicated.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

It's not very accessible.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

It's not easy to bring people in, basically.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

It's not easy to plan it.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

Whereas with Hopin, I always said we're probably going to be the fastest growing company in the world when we decide to push out because we saw the viral effect.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

You get a thousand people in a funnel coming into one event.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And then on the other end of the funnel, when they finish the event, if they have a great experience, it takes 10 minutes to set up an event on Hopin.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And you can engage your entire, and this is what we're seeing, because we have virtual gym nights people do.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

We have conferences.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

I mean, we really consider ourselves just a venue.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And that's why we kind of allow people to do any type of event they want to do and just give them the tools to do it.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And so that's our philosophy and it's worked really well.