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Johnny Bufferhat

๐Ÿ‘ค Speaker
225 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

If we realize it's a self-service person, someone who doesn't need any custom support or need to go near the enterprise plans, then if it's under a certain amount of people they're expecting at their event and it won't affect our bandwidth or we need to look at it with extra support sort of thing, we'll let them in pretty well.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

pretty quickly if we can get back to them in email.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

But at the moment, there's no real way, I would say, other than waiting.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

We're setting up a proper pipeline and we plan to launch publicly very, very soon.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

We're just getting the team in place.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

That's what was happening.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And then we realized the million dollar budget people were a lot of people that were agencies that run events for multiple companies.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And we didn't have the tools to work, but we didn't have the contracts set up to work with agencies yet.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

So in most cases, if the budget's really, really high, yes, we will try to move them forward.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

But also we're being mindful of how much support that high budget company is going to need, because we've noticed that a company that is running a one to one million dollar budget, they're just not like, hey, we're willing to pay for the same software that everyone

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

else paying for for a million dollars, they want like six people to be running their project for them.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And so an event, they want extra support, they want all these things.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

So we've now decided that we're kind of looking for the middle tier, the people that we know, you know, there's a decent budget, but also a lot of basically don't need as much support.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And those are the ones that we are trying to funnel through.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

Exactly.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

But even still, I would say we're not doing a good enough job.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

And we're even qualifying that in Clearbit after and we've tried so many things to basically nail it.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

I mean, I'm going to have to take a look at this, but I think the number is close to the HubSpot form.

SaaS Interviews with CEOs, Startups, Founders
1758 Funnel Analysis: Online Events Platform $0 to $1.8m in Revenue In 2 Months

Sorry, the website form gets a lot, you know, over a thousand, whereas the around a thousand a day and the type form gets about 130 to 180 a day.