Jon McNeill

Like you got to get water all over the place.

You got to dump it in the sink.

It's totally janky.

And so they invented the Swiffer based on how they watch moms suffer with regular mops.

Right.

I love that.

Yeah, so a little bit like you, I've been a variety-driven entrepreneur.

I think it's a little bit because I've got business ADD.

I could spend an entire career in a single industry without driving myself crazy.

So I do look at these one-size-fits-all as a clue of, ooh, there could be an opportunity here.

So an example of that is we took a look at the cybersecurity industry.

And we started with this question of like, hey, 30% of compute has moved to the cloud, 70% hasn't.

When does the next 30% move?

What opportunities is that going to create, et cetera?

This is in my venture firm.

And we found something surprising that 30% of compute wasn't moving to the cloud.

It was small, medium-sized businesses like law firms, accountancies, et cetera, have no compelling reason to go to the cloud.

And they have a headwind of data risk.

They have very sensitive data.

They don't want to move that to the cloud.