Jon McNeill

And so he is pretty special dude.

He does surround himself with world-class talent.

But the idea of the algorithm was to give that world-class talent a framework so that we could push decisions to the edge.

And people could drive innovation without us showing up and having to drive it ourselves.

And a framework is super helpful in that.

So you combine world-class talent with a framework and a method, and you start to get innovation breakouts that are really unique.

And a lot of people said, hey, do you have to be Elon to do this?

And my answer was no.

Like, that's why the book is told through the eyes of people who are actually on the edge doing this work.

and telling their stories so you can see, hey, there was no senior management team hanging around here.

This was like frontline people taking on these big problems and saying, we just want to solve this.

And you give them a framework to solve it.

And they do crazy things like inventing mobile car service from a manufacturer.

inventing one-click loans, inventing insurance embedded in car payments, like just stuff that was flowing and moving so fast because people at the edge were empowered, but they were also equipped with this framework.

Goal setting can determine what outcome you're going to get.

And so if you set a goal for 5% to 7% improvement, you're probably going to get 3% to 5%.

If you set a goal for an order of magnitude improvement, now you've got people that have to think way differently about that problem.

Because you can't tweak the status quo to get to a 100% improvement or a 20x improvement.

And so part of his secret to Elon's, part of his secret sauce is he sets these order of magnitude improvement goals.

So 10X, 100X.