Jon Xu
speaker
124 appearances
1 recordings
1 series
first heard Jun 2026
last heard 17 Jun
Jon Xu’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
Blake spent his early career working on ad tech at companies like Amazon and Groupon before deciding to work on commercializing supersonic flight.
Lots of people probably thought he was crazy.
But now, Boom is a billion-dollar company.
So don't let the question of whether you're allowed to work on something stop you from starting.
Once you've stopped overthinking your ideas, it's important to commit to just one.
Often, I meet founders who are working on multiple ideas at once because they believe that this is the best way to figure out which one will actually work.
There are a couple problems with this approach.
The most serious is that it tends to produce bad data.
If you don't actually go deep on an idea, but instead juggle it with several others, you won't get good signal about whether what you're doing actually works.
And if you don't get good signal, then you could either prematurely talk yourself out of a good idea or convince yourself that a bad one is worth continuing.
The solution to this is
is to go in depth first.
If you're trying to decide between several ideas, all of which look equally attractive, pick one idea and go deep on it.
What do I mean by going deep?
The first thing is that you should burn the other boats.
That is, you should explicitly foreclose your other startup idea options.
Stop working on them.
Tell any customers that you've pivoted and work with single-minded focus on the idea you've chosen.
One way to think about going deep is that it should feel like wearing a new skin.
you should become an almost unrecognizable version of yourself.
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