Jon Xu
speaker
124 appearances
1 recordings
1 series
first heard Jun 2026
last heard 17 Jun
Jon Xu’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
This could mean changing your company's name, your emails, your website, and even your internal narrative about why you're building a startup in the first place.
For example, I worked with a startup called GovDash that helps customers win government contracts.
They pivoted at least five times before finding this idea.
And each time they explored something new, they changed their company name and how they talked about their mission.
At one point, I forgot how to get in touch with them because they changed their email addresses with each pivot.
By truly becoming domain experts in government procurement, their fifth idea worked so well that they could barely keep up with demand.
They recently raised the Series B to scale the business and meet that demand.
Once you've decided to fully commit to an idea and go deep, how do you know if you're actually doing it well?
The high watermark I use to help founders answer this question is could you actually run your customer's business?
Say you want to build voice customer service agents for cleaning services.
The question isn't just whether you've talked to 20 owners.
The question is if I dropped you into a cleaning business tomorrow, would you know how to run it?
Do you know what their daily crises are?
Do you know whether answering the phone is a top five problem?
Do you know how much business they lose when a call goes unanswered and what they would actually pay to never lose another one?
These are the kinds of questions you need to be able to answer with very high confidence.
Another way to think about this is could you teach a class on the problem you're solving?
Are you one of the most informed people in the world on the subject?
Getting to this level will involve lots of conversations with customers and sometimes even literally doing the job yourself.
But don't obsess over needing to talk to hundreds of customers before writing code.
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