Jonathan Courtney

Okay, so I want to just say that the framework we're using is... Because we have three different businesses and all three of those... All three, it sounds weird to say.

All three.

Well, all three of them have digital elements that are...

used to be in person then became digital because it was just so much better.

And they're now moving to in person, but like almost like freshly moving from digital to in person.

So I can tell you the things that are working for us.

Number one, you're looking at what other people are doing in the digital only space.

And for example, I ran this event in the summer called Summer Camp.

in August.

I think I invited you to it and you didn't come.

It's okay.

No problem.

And what I was doing is I was looking at the communities around funnel building and around kind of digital marketing.

And for me, I had the feeling if I, the feeling I had is if I do an in-person version of it, call it summer camp, give it that nostalgic vibe, make it really not bro-y and

And it's a place not just to learn marketing, but also to just hang out with people and kind of get out of your dirty cave and interact with other humans.

And if I sell that idea, the idea that you're getting out into the real world, it's a little bubble away from everything else that's happening.

And it's also fun, which is why I called it summer camp and not...

revenue camp or something.

And so what we did is we took something pretty boring that everyone is doing, which is sort of like a mastermind.

And we stripped out all of the virtual elements of it.