Jonathan Courtney

There's no virtual element of this mastermind.

There's also no recordings of it.

There's also no virtual tickets, even though people wanted virtual tickets to keep it really

aggressively in person.

We just made it an in-person only event, charged $6,800 per ticket, and sold 30 tickets.

And those were the easiest 30 tickets I've ever sold in my life for anything, even though it's a lot more expensive than maybe what the others were charging for the digital version of it.

And so I ran that now two years in a row.

And this is me just taking something that's out there.

I know maybe I'm not helping you create this framework, but I'm just looking at what's there, what's digital and popular, and how can I turn this into something that will give people a sense of community, something that will give people like fun, like give people...

The ability to have some fun.

And I also strongly believe, and this is part of the marketing as well, is that people learn better through osmosis, meaning just sitting in a room with people and just the conversations that happen during coffee breaks and all that kind of stuff, learning through osmosis.

we sell that idea that it's not just you sitting at your computer for four hours and then going back to what you're doing.

It's complete immersion.

And so this was just like a big part of the selling point for summer camp.

So we take something that exists out there, something that's maybe cold and boring, but it's working.

Turn that into like a themed event, summer camp for me.

I'm also doing a winter camp.

And just like highlight why virtual,

is so much more inferior to everything else and then also make it exclusively virtual and what do you mean by that okay make it exclusively virtual meaning there's no there's no way to like dial in sorry make it exclusive exclusively in person i didn't i figured you man yeah yeah um so the the the last thing what was i about to say it was really important um

Oh no, there was one really important element.