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Jonathan Courtney

๐Ÿ‘ค Speaker
3654 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

The things that I'm not comfortable selling or where I think it's way harder, number one, if you don't want to run ads, it's very difficult. Number two, if you have no list at all and you have no experience doing any type of marketing, it is a bit of a, it's not super easy to go from zero to a hundred. Then I even recommend, I'm like this person who wanted to do the partners thing with us.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

The things that I'm not comfortable selling or where I think it's way harder, number one, if you don't want to run ads, it's very difficult. Number two, if you have no list at all and you have no experience doing any type of marketing, it is a bit of a, it's not super easy to go from zero to a hundred. Then I even recommend, I'm like this person who wanted to do the partners thing with us.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

The things that I'm not comfortable selling or where I think it's way harder, number one, if you don't want to run ads, it's very difficult. Number two, if you have no list at all and you have no experience doing any type of marketing, it is a bit of a, it's not super easy to go from zero to a hundred. Then I even recommend, I'm like this person who wanted to do the partners thing with us.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I was like, I think you need to hire someone in house who can do it because I can't really advise you. I can't help you do this if no one can execute the work. So if you're like totally unaware of how to build landing pages, how to do copy, that kind of stuff, It might be more difficult as well. And if you're not, if you don't want to hire anybody to do it. Cool.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I was like, I think you need to hire someone in house who can do it because I can't really advise you. I can't help you do this if no one can execute the work. So if you're like totally unaware of how to build landing pages, how to do copy, that kind of stuff, It might be more difficult as well. And if you're not, if you don't want to hire anybody to do it. Cool.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I was like, I think you need to hire someone in house who can do it because I can't really advise you. I can't help you do this if no one can execute the work. So if you're like totally unaware of how to build landing pages, how to do copy, that kind of stuff, It might be more difficult as well. And if you're not, if you don't want to hire anybody to do it. Cool.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Then again, a website doesn't do anything. So you need to do something. You got to do something.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Then again, a website doesn't do anything. So you need to do something. You got to do something.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Then again, a website doesn't do anything. So you need to do something. You got to do something.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Okay, so I'll just continue this funnel for a second to show you where it goes. Also, people will say, yeah, like one big worry people have is like, well, that funnel, like the funnel I'm showing you now, which is four years old, they're going to be like, that looks shitty. Like that doesn't really represent the brand. And what I would say to that is,

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Okay, so I'll just continue this funnel for a second to show you where it goes. Also, people will say, yeah, like one big worry people have is like, well, that funnel, like the funnel I'm showing you now, which is four years old, they're going to be like, that looks shitty. Like that doesn't really represent the brand. And what I would say to that is,

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Okay, so I'll just continue this funnel for a second to show you where it goes. Also, people will say, yeah, like one big worry people have is like, well, that funnel, like the funnel I'm showing you now, which is four years old, they're going to be like, that looks shitty. Like that doesn't really represent the brand. And what I would say to that is,

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

The general vibe and feeling of that funnel, I was able to pull that together in a couple of hours in this ClickFunnels program. There's so many different other ones as well. Mostly by myself without having to think too much about it. And initially it was just to test one product, right? I was just trying to see, can we sell this one product using this type of funnel and

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

The general vibe and feeling of that funnel, I was able to pull that together in a couple of hours in this ClickFunnels program. There's so many different other ones as well. Mostly by myself without having to think too much about it. And initially it was just to test one product, right? I was just trying to see, can we sell this one product using this type of funnel and

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

The general vibe and feeling of that funnel, I was able to pull that together in a couple of hours in this ClickFunnels program. There's so many different other ones as well. Mostly by myself without having to think too much about it. And initially it was just to test one product, right? I was just trying to see, can we sell this one product using this type of funnel and

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

My goal later was to turn it into something much nicer. But what actually happens is it does really well. And every time we try to make it look nicer, it does worse. So the like shittiest looking funnels we have tend to be the seven figure funnels. And the nicest looking stuff we have tend to not make any money at all, which is very annoying because we're like also a design agency.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

My goal later was to turn it into something much nicer. But what actually happens is it does really well. And every time we try to make it look nicer, it does worse. So the like shittiest looking funnels we have tend to be the seven figure funnels. And the nicest looking stuff we have tend to not make any money at all, which is very annoying because we're like also a design agency.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

My goal later was to turn it into something much nicer. But what actually happens is it does really well. And every time we try to make it look nicer, it does worse. So the like shittiest looking funnels we have tend to be the seven figure funnels. And the nicest looking stuff we have tend to not make any money at all, which is very annoying because we're like also a design agency.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think lots and lots of copy tends to work well. Like really good, convincing copywriting and a kind of scrappy look to it. I don't know. It just seems to work fine. I don't know why. Well, I think the simple answer to it is when we try to make something look nice, it has way less text.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think lots and lots of copy tends to work well. Like really good, convincing copywriting and a kind of scrappy look to it. I don't know. It just seems to work fine. I don't know why. Well, I think the simple answer to it is when we try to make something look nice, it has way less text.