Jonathan Courtney

I want to kiss you.

Oh no, there was something.

Oh yeah.

Oh fuck.

Here it is.

You know, scarcity is really hard to do with a digital product.

Like there's tricks to make a digital product scarce so that there's some sense of urgency.

In-person events actually have a limited amount of tickets and

And so it's way easier to create a true sense of urgency and scarcity because it just is inherent to in-person.

And so these things are just so much easier to build campaigns around.

And so the campaigns don't need to run all year.

They can just happen once.

I'm closing a campaign tomorrow for our full stack facilitator event.

It was a one week campaign.

We're going to sell 50% of the tickets in that one week.

And we don't have to think about it for another 11 months.

And then all the rest of the tickets sell in the last few months.

Um, yeah, for me in person is like, in my opinion, in my opinion, if you can do really good in person events and I'm not talking about conferences, I think conferences are generally like a money sink.

Like I please do not think I'm talking about conferences.

I'm really not.