Jonathan Courtney

I think lots and lots of copy tends to work well. Like really good, convincing copywriting and a kind of scrappy look to it. I don't know. It just seems to work fine. I don't know why. Well, I think the simple answer to it is when we try to make something look nice, it has way less text.

Like look at the comparison between this and we're less willing to fill it up with text as well because we don't want it to look ugly. So like... There's this, which is our kind of I keep changing the size because I'm on a massive monitor here and it's just easier for me to see. So this is like our, you know, nice looking thing. You know, it's kind of there's not so much text right up top.

Like look at the comparison between this and we're less willing to fill it up with text as well because we don't want it to look ugly. So like... There's this, which is our kind of I keep changing the size because I'm on a massive monitor here and it's just easier for me to see. So this is like our, you know, nice looking thing. You know, it's kind of there's not so much text right up top.

Like look at the comparison between this and we're less willing to fill it up with text as well because we don't want it to look ugly. So like... There's this, which is our kind of I keep changing the size because I'm on a massive monitor here and it's just easier for me to see. So this is like our, you know, nice looking thing. You know, it's kind of there's not so much text right up top.

Then you have, and I know you can't see this right now for a second. Then you have this, which I think looks absolutely dreadful. And actually I see that this line, this has actually also broken itself here, but whatever, who cares? This looks horrible. I hate it. Actually, I just realized like, look at the difference between the size of this button and this button. I'm actually disgusted.

Then you have, and I know you can't see this right now for a second. Then you have this, which I think looks absolutely dreadful. And actually I see that this line, this has actually also broken itself here, but whatever, who cares? This looks horrible. I hate it. Actually, I just realized like, look at the difference between the size of this button and this button. I'm actually disgusted.

Then you have, and I know you can't see this right now for a second. Then you have this, which I think looks absolutely dreadful. And actually I see that this line, this has actually also broken itself here, but whatever, who cares? This looks horrible. I hate it. Actually, I just realized like, look at the difference between the size of this button and this button. I'm actually disgusted.

But it's just packed full of information that somehow seems to work well and people seem to need. And we A, B test the crap out of this kind of thing. So I don't know. This is just, this funnel is annoyingly popular. Like as in this one has generated this year. So this launched in 2020. This one funnel, which I can barely look at,

But it's just packed full of information that somehow seems to work well and people seem to need. And we A, B test the crap out of this kind of thing. So I don't know. This is just, this funnel is annoyingly popular. Like as in this one has generated this year. So this launched in 2020. This one funnel, which I can barely look at,

But it's just packed full of information that somehow seems to work well and people seem to need. And we A, B test the crap out of this kind of thing. So I don't know. This is just, this funnel is annoyingly popular. Like as in this one has generated this year. So this launched in 2020. This one funnel, which I can barely look at,

Will has already passed 20 million revenue in it, but in its lifetime, just to be super clear. So in the last four years, actually, it started officially in May. So in the last three and a half years, this one funnel has generated 20 million revenue and it looks like shit. And I don't even like the video anymore. I'm like, I've made so many better things than this since then.

Will has already passed 20 million revenue in it, but in its lifetime, just to be super clear. So in the last four years, actually, it started officially in May. So in the last three and a half years, this one funnel has generated 20 million revenue and it looks like shit. And I don't even like the video anymore. I'm like, I've made so many better things than this since then.

Will has already passed 20 million revenue in it, but in its lifetime, just to be super clear. So in the last four years, actually, it started officially in May. So in the last three and a half years, this one funnel has generated 20 million revenue and it looks like shit. And I don't even like the video anymore. I'm like, I've made so many better things than this since then.

And I'm embarrassed that people see it. But actually, when people see it for the first time, they really like it. So I just have to get it out of my head that new stuff has to be made all the time.

And I'm embarrassed that people see it. But actually, when people see it for the first time, they really like it. So I just have to get it out of my head that new stuff has to be made all the time.

And I'm embarrassed that people see it. But actually, when people see it for the first time, they really like it. So I just have to get it out of my head that new stuff has to be made all the time.

Actually, yes. Yeah. I mean, dude, most people who are not like... I feel like a lot of entrepreneurs have a severe lack of urgency. and a lack of willingness to just see what happens if I get something out there. I, you know, I talk to a lot of, a lot of friends who run companies ask me about funnels because they're like, okay, I believe you. Now I want to do funnels.

Actually, yes. Yeah. I mean, dude, most people who are not like... I feel like a lot of entrepreneurs have a severe lack of urgency. and a lack of willingness to just see what happens if I get something out there. I, you know, I talk to a lot of, a lot of friends who run companies ask me about funnels because they're like, okay, I believe you. Now I want to do funnels.

Actually, yes. Yeah. I mean, dude, most people who are not like... I feel like a lot of entrepreneurs have a severe lack of urgency. and a lack of willingness to just see what happens if I get something out there. I, you know, I talk to a lot of, a lot of friends who run companies ask me about funnels because they're like, okay, I believe you. Now I want to do funnels.

I've seen the numbers and I'm like, cool. So like, here's what you have to do. And then they're like, oh yeah, yeah, yeah. Maybe I'll get around to that next year. And I'm, you know, I just like, well, whatever. See ya. So I'll just show you, will I show you the rest of this funnel?