Jonathan Courtney

Um, conferences are like a completely separate thing, but if you're good at doing events, um,

And there's a guy, you know, school, the S-K-O-L thing.

There's a guy in one of these communities.

His name is Goose?

Goose?

I don't know.

Goose Delvany.

And his thing is just doing in-person, even though he's like the biggest proponent of school.

And so he uses like in-person as a hard to compete with element thing.

of being part of his community that no one else can compete with because he's like, I'm just going to keep doing these really fun in-person events the whole time.

And so there's no way that people will want to be part of another similar group that doesn't provide the in-person element.

We also launched a new product a couple of days ago, which also has this thing called Campfire, where once per year, we all meet up in person for five days.

And that was never naturally part of our product.

So it's a virtual product that

which has a 12-month subscription for $6,000, and once per year we meet in person.

So I'm all over the place here.

I have so much more even to say about this, but yeah.

The funny thing is, this is what ClickFunnels do.

They run these events and the goal of these events is to fund their software that they then sell to more people at the events.

And it's like this very circular thing.