Jonathan Courtney

But they are just so goddamn good at these events.

I've been to a couple of them and they're

like they were, they were like the first people.

So I went to funnel hacking live in February, 2020 and then COVID happened and funnel hacking live was like back immediately the next year, still during COVID they had, they moved it to Florida so they could do it again because they knew it was just not like a good idea to do it virtually.

Um, it was, it,

I think a lot of people who understand in person, Tony Robbins, I mean, Tony Robbins is still doing in person, right?

He's back to in person already.

And it's not because that is more convenient because it is not more convenient to do in person.

It's way less convenient for me to be traveling all over the world to deliver these events.

I'm traveling next week and then I'm traveling.

That is annoying, but it is a very hard to compete with element.

of a business when you have these in-person events where people are coming together and these people also become a very core element of the brand and they spread the word better than any marketing can do.

How we do it is like, we're pretty chaotic with it.

So we did a, okay, so I'll show you an example of this, the most chaotic version you can ever imagine.

And this is real.

I mean, it's real.

I'll show you the actual video of it, or I'll link you to it.

If you search AJ and Smart Retreat, there's a video that says, we rented an entire village.

And I'll tell you the story behind how that happened.

So it says, we rented an entire village for this, is the thumbnail.