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Jonathan Courtney

๐Ÿ‘ค Speaker
3654 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

dot kiam where are you based greg and let's see if i get accepted to do a call yes okay schedule your call so now i'm gonna book i'm actually gonna not Do this. So we only allow people to book calls three days ahead of time. That's because if you allow someone to book a call next week or four days or like this, basically what happens is you can guess they'll be like, ah, forget it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

dot kiam where are you based greg and let's see if i get accepted to do a call yes okay schedule your call so now i'm gonna book i'm actually gonna not Do this. So we only allow people to book calls three days ahead of time. That's because if you allow someone to book a call next week or four days or like this, basically what happens is you can guess they'll be like, ah, forget it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

dot kiam where are you based greg and let's see if i get accepted to do a call yes okay schedule your call so now i'm gonna book i'm actually gonna not Do this. So we only allow people to book calls three days ahead of time. That's because if you allow someone to book a call next week or four days or like this, basically what happens is you can guess they'll be like, ah, forget it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And they'll just won't turn up to the call. You need to have people join calls with very close to the time when they've actually watched the video and when they're actually interested in doing the thing. So after the call booking, it's just in their calendar through Calendly. That's called a VSL funnel. It's called a video sales letter funnel. The structure is always the same.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And they'll just won't turn up to the call. You need to have people join calls with very close to the time when they've actually watched the video and when they're actually interested in doing the thing. So after the call booking, it's just in their calendar through Calendly. That's called a VSL funnel. It's called a video sales letter funnel. The structure is always the same.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And they'll just won't turn up to the call. You need to have people join calls with very close to the time when they've actually watched the video and when they're actually interested in doing the thing. So after the call booking, it's just in their calendar through Calendly. That's called a VSL funnel. It's called a video sales letter funnel. The structure is always the same.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

You're from your YouTube channel or your Facebook ads. I'll show you how we send people from YouTube if you're curious. So YouTube channel or Facebook or your list, you're sending people into a free training. you do have to come up with a training.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

You're from your YouTube channel or your Facebook ads. I'll show you how we send people from YouTube if you're curious. So YouTube channel or Facebook or your list, you're sending people into a free training. you do have to come up with a training.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

You're from your YouTube channel or your Facebook ads. I'll show you how we send people from YouTube if you're curious. So YouTube channel or Facebook or your list, you're sending people into a free training. you do have to come up with a training.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

That free training then essentially shows people how knowledgeable you are and how much you understand the problem and how much you also for sure have the solution. And then you're saying you can either do two things. One is you can learn all the things I did, get all the experience I have. That will take this long. Or you can take the headache. That's the free version.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

That free training then essentially shows people how knowledgeable you are and how much you understand the problem and how much you also for sure have the solution. And then you're saying you can either do two things. One is you can learn all the things I did, get all the experience I have. That will take this long. Or you can take the headache. That's the free version.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

That free training then essentially shows people how knowledgeable you are and how much you understand the problem and how much you also for sure have the solution. And then you're saying you can either do two things. One is you can learn all the things I did, get all the experience I have. That will take this long. Or you can take the headache. That's the free version.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And then the headache-free version is jump on a call with us. We can tell you If working with us will help you or whatever. And we have funnels like that for kind of all the different parts of our business. But what's interesting is, so we've spent ludicrous amounts of time on money and money built last year.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And then the headache-free version is jump on a call with us. We can tell you If working with us will help you or whatever. And we have funnels like that for kind of all the different parts of our business. But what's interesting is, so we've spent ludicrous amounts of time on money and money built last year.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And then the headache-free version is jump on a call with us. We can tell you If working with us will help you or whatever. And we have funnels like that for kind of all the different parts of our business. But what's interesting is, so we've spent ludicrous amounts of time on money and money built last year.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

One of my teams spent a ludicrous amount of time building a beautiful, high end, stunning looking funnel for corporates only, only for corporate training.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

One of my teams spent a ludicrous amount of time building a beautiful, high end, stunning looking funnel for corporates only, only for corporate training.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

One of my teams spent a ludicrous amount of time building a beautiful, high end, stunning looking funnel for corporates only, only for corporate training.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And this funnel, the one you just saw, which is clearly not targeted at corporates, this generates us the most amount of corporate training leads and the most amount of corporate agency leads, even though we're not actually trying to sell that using this funnel. They just learn about us, they see our teaching style, and then they wanna jump on a call with us.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And this funnel, the one you just saw, which is clearly not targeted at corporates, this generates us the most amount of corporate training leads and the most amount of corporate agency leads, even though we're not actually trying to sell that using this funnel. They just learn about us, they see our teaching style, and then they wanna jump on a call with us.