Jonathan Courtney

So it's an entire village in Piedmont in Italy.

And if you are willing to spend the money, you can rent the entire place, meaning like tons of buildings, mansions.

all the rooms, swimming pool, like an entire forest.

It's ludicrous.

It's kind of, it sounds like a Mr. Beast type thing to do.

But so I found the location and then I was like, I think people in our audience want to do a retreat because I'd seen yoga retreats.

And I was like, I think I want to take yoga retreats and like do it for our topic.

And like a wellness retreat, but do it for our topic.

And so we decided to sell this facilitation retreat to our audience.

And we didn't know if anyone would buy it.

And so what we did is we got footage from that place.

We got permission, like if we would actually sell the tickets that we could book the place.

So we didn't book it yet because we didn't know if it would sell.

But we like, you know, blocked the location preliminarily.

Um, and then we did a campaign around how beautiful this location is.

It's a video of me walking around the location, showing people what it's going to be like.

I didn't have any speakers.

I didn't have anything to show besides the location and that it would be fun.

Um, and so literally, uh, I announced this and people, it sold out in like two days.

Uh, the tickets were like $7,800 because it was so expensive to rent out the space.