Jonathan Courtney

What do I even say about this?

I'll give you an example.

I'll give you an exact example.

I have an event that doesn't have a name yet, that doesn't have a price yet.

And it's only a vibe, but I know what's happening in February.

So February 2026, I'm hosting an event.

It's going to be an art retreat.

So like an art retreat, writing retreat, painting retreat, whatever.

And it's happening in February.

I kind of have the location.

I have to drive there and have a look at it in the next few weeks.

I've already looked at one and I wasn't happy with it.

Now I'm going to look at another.

As soon as I like the location, it's done.

First thing I'll start doing is messaging people directly who I think might want to come to it.

So that's the very first thing I'll do.

So I'll try to get like four or five people with direct messaging to like soft commit to coming to it.

So that like, let's say the place is going to cost me like $12,000 to rent.

And then the tickets are $5,000.

If like two or three people say yes to me, then I'm like, fuck it, I'm doing it now.