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Jonathan Courtney

๐Ÿ‘ค Speaker
3654 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Another type of very, very successful funnel, the most successful funnel we ever did. Oh, actually, I'll just show you another thing. So a lot of people have blogs and make content, but they also don't know how to monetize people from the blogs and content. So they just keep collecting leads, but they're like... I don't know.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Another type of very, very successful funnel, the most successful funnel we ever did. Oh, actually, I'll just show you another thing. So a lot of people have blogs and make content, but they also don't know how to monetize people from the blogs and content. So they just keep collecting leads, but they're like... I don't know.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think collecting and hoarding leads isn't as interesting as being able to actually monetize them quickly. So we also have a kind of unbranded or well separate from everything else blog, which used to be called workshopper.com, which is why the URL is still this. And it's basically our SEO play, but the SEO play, where does it lead? Always SEO.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think collecting and hoarding leads isn't as interesting as being able to actually monetize them quickly. So we also have a kind of unbranded or well separate from everything else blog, which used to be called workshopper.com, which is why the URL is still this. And it's basically our SEO play, but the SEO play, where does it lead? Always SEO.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think collecting and hoarding leads isn't as interesting as being able to actually monetize them quickly. So we also have a kind of unbranded or well separate from everything else blog, which used to be called workshopper.com, which is why the URL is still this. And it's basically our SEO play, but the SEO play, where does it lead? Always SEO.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Exactly. And there's another type of funnel we'll lead them to within here. Here's another funnel, which you are aware of. Well, it's not exactly a funnel, but it's... It's a call to action where we can then funnel them into this training. And that's joining a free community. You are the expert there with your super successful community.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Exactly. And there's another type of funnel we'll lead them to within here. Here's another funnel, which you are aware of. Well, it's not exactly a funnel, but it's... It's a call to action where we can then funnel them into this training. And that's joining a free community. You are the expert there with your super successful community.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Exactly. And there's another type of funnel we'll lead them to within here. Here's another funnel, which you are aware of. Well, it's not exactly a funnel, but it's... It's a call to action where we can then funnel them into this training. And that's joining a free community. You are the expert there with your super successful community.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

But we have one other thing, which is a book funnel, which is insane. Let's see if I can find workshop or play. I don't even know if this thing works, to be honest.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

But we have one other thing, which is a book funnel, which is insane. Let's see if I can find workshop or play. I don't even know if this thing works, to be honest.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

But we have one other thing, which is a book funnel, which is insane. Let's see if I can find workshop or play. I don't even know if this thing works, to be honest.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So here's a link out to a funnel. This is a book funnel. This is a free book funnel, it's called. And we've basically turned it off. So we've increased the friction so high that it's not even useful anymore. But you can Google book funnels. Nothing is more effective, nothing, like in marketing, than holding a goddamn book in your hand

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So here's a link out to a funnel. This is a book funnel. This is a free book funnel, it's called. And we've basically turned it off. So we've increased the friction so high that it's not even useful anymore. But you can Google book funnels. Nothing is more effective, nothing, like in marketing, than holding a goddamn book in your hand

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So here's a link out to a funnel. This is a book funnel. This is a free book funnel, it's called. And we've basically turned it off. So we've increased the friction so high that it's not even useful anymore. But you can Google book funnels. Nothing is more effective, nothing, like in marketing, than holding a goddamn book in your hand

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And this like all of the all of the stuff you can learn on a YouTube channel for free, all of the stuff that you can download PDFs, whatever, it's all out there. People don't give a shit if you tell them there's a physical thing that they can have that has all of the information in it. a very large percentage of your audience will want that physical thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And this like all of the all of the stuff you can learn on a YouTube channel for free, all of the stuff that you can download PDFs, whatever, it's all out there. People don't give a shit if you tell them there's a physical thing that they can have that has all of the information in it. a very large percentage of your audience will want that physical thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And this like all of the all of the stuff you can learn on a YouTube channel for free, all of the stuff that you can download PDFs, whatever, it's all out there. People don't give a shit if you tell them there's a physical thing that they can have that has all of the information in it. a very large percentage of your audience will want that physical thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Don't even bother thinking of the logic behind it. It just works. And also, it's easier to talk about a physical book than it is to talk about anything else. Now, I told you this is kind of switched off. So today what happens is you just buy it and then you get sent into our newsletter and then that newsletter sends you to that funnel that you saw. But what it used to do is you would buy the book

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Don't even bother thinking of the logic behind it. It just works. And also, it's easier to talk about a physical book than it is to talk about anything else. Now, I told you this is kind of switched off. So today what happens is you just buy it and then you get sent into our newsletter and then that newsletter sends you to that funnel that you saw. But what it used to do is you would buy the book

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Don't even bother thinking of the logic behind it. It just works. And also, it's easier to talk about a physical book than it is to talk about anything else. Now, I told you this is kind of switched off. So today what happens is you just buy it and then you get sent into our newsletter and then that newsletter sends you to that funnel that you saw. But what it used to do is you would buy the book